In previous years we’ve done our research and previewed the iPhone 7 and iPhone X pre-launch. This time we wanted to observe the initial market reaction to the newest iteration of Apple’s single most popular product, the smart phone used by 25% of all smart phone users worldwide. The reviews are in, and this article […]
Around this time one year ago we gave you some of the key design points that were anticipated in the (then) new iPhone 7. We happened to be right about those points, not because we had some secret spies in China at Apple’s factories, but because so many people carefully watch this company and there […]
Not everyone uses an Apple iPhone, but as new versions of it release, we get a better sense of the new priorities of smartphone users. With the release of the newest iteration of its core product just a few weeks away (sometime in September 2016), we thought we might give our readers a heads-up on what Apple is […]
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