Apple

September 29, 2018
iPhone e(x)ces(s)

In previous years we’ve done our research and previewed the iPhone 7 and iPhone X pre-launch.  This time we wanted to observe the initial market reaction to the newest iteration…

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June 7, 2018
To Alexa or Not?

After a 2-year head start, Amazon’s Echo product finally has the deployed competitors of its rivals vying to make their way into our homes: the Google Home (last year) and…

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February 12, 2018
Should you buy a smart watch?

It was in 2014 that Apple and Google came out with smart watches, even though it was a kickstarter project called Pebble that had led the way 2 years before. …

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July 22, 2017
The 10th Anniversary iPhone: what we know

Around this time one year ago we gave you some of the key design points that were anticipated in the (then) new iPhone 7.  We happened to be right about…

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July 28, 2016
Before it’s out: the iPhone 7

Not everyone uses an Apple iPhone, but as new versions of it release, we get a better sense of the new priorities of smartphone users.  With the release of the…

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