As the end of the year beckons, it's helpful to take stock of what went well in the past year
Grey Blending: 15 Years in 15 Minutes
No one wants to be “that guy” at the office with hair darker than shoe polish, but allowing your greys and whites to run wild isn’t necessarily an improvement.
Add the prospect of sitting under foils for an hour, and it becomes immediately clear why the men’s coloring industry has been so bleak. That, however, is about to change thanks to some extensive testing and our newest grooming package.
“Lived-In” Results in 15 Minutes Flat
After testing the results in-house (shown below), we’ve gone “all-in” on Paul Mitchell’s new solution to this problem—employing it as the foundation of our debut service we’ve named “The Ostensible.”
Ten minutes of processing time plus five or so minutes of application yields you the outcome seen above, alongside the following dependable traits:
- Legitimate color with lived-in subtleties
- UV-resistant fading
- A natural sheen
- Guaranteed results for up to six weeks
In less time than it would take you to apply the store-bought dyes that go on like deck sealer, you can now achieve the feathered look that’s formerly taken master color specialists entire afternoons to accomplish.
About Ben Davis
A serial entrepreneur, Ben Davis is founder of The Gents Place and a leading investor in gentlemen's refinement and confidence.
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